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- Too long. Two minutes or less is safer, and about 60 to 90 seconds works for most people.
- A slow start. A long photo montage with music over your name loses people. If you use one, keep it very short.
- A weak first clip. The first few moments decide whether anyone keeps watching.
- You are barely in it. Clips where you are in the background do not help.
- Poor quality. Blurry, dark or hard to hear footage makes you look unprepared.
- Logos and other people's branding. Cut around them or leave the clip out.
What to do instead
- Open with your name, then your best clip.
- Keep it to four or five clips that each show something different.
- Use only clear, steady footage where you are the focus.
- Check every clip for logos or people you do not have permission to show.
Sources: Backstage: the reel deal and Backstage: casting directors on what a reel is lacking.
Questions
Why do reels get turned off so fast?
People who review many reels often decide in the first few seconds, so a slow or weak opening costs you.
Is a photo montage a bad idea?
A long one is. If you include one, keep it very short.
Can I use footage with a brand logo in it?
It is safer not to. Cut around the logo or leave the clip out.
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