Use your own faces, or faces that said yes
Swap in yourself, or someone who has agreed. Do not use photos of people who have not said yes.
Use clips you have rights to
Your own videos are the safest choice. Clips from movies, TV or other people's videos may belong to someone else. Even when a tool allows a clip, that does not mean you have the right to share it.
Do not pass off a swap as real
A swap that is meant to make people believe a real person did or said something they did not is deception. We do not help with that, and neither should you. Do not make videos that imitate real public figures.
Label AI videos when it matters
If a swap could be mistaken for real footage, say it is AI-made. Many platforms ask for this.
Keep it kind
- Do not use a swap to embarrass or harass someone
- Take a video down if the person in it asks you to
- When in doubt, ask first
Questions
Is this legal advice?
No. It is general guidance. Rules about likeness and copyright vary, and you are responsible for what you make and share.
Can I use a celebrity photo?
No. Do not use photos of real public figures, and do not try to make a swap that passes as one.