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How to schedule Instagram and Facebook posts for a small business

A simple weekly routine that keeps your pages active.

1. Collect photos as you work

Take a photo whenever something looks good: a finished job, a new item, a busy counter. Keep them in one album on your phone.

2. Pick a rhythm you can keep

Three posts a week that you actually publish beat seven a week for two weeks. Choose a number you can sustain.

3. Write short captions

One or two plain sentences. Say what is in the photo and one useful detail, such as the price, the hours or the next step.

4. Review before it goes out

Look at each post a day ahead. Check the photo, the caption and any detail that might have changed.

5. Let a tool do the repeating part

The routine above is the same every week. Postin takes your album, picks the best photos, writes captions and keeps both pages posting, while you approve everything first.

Not sure when to post? Start with the times your customers are on their phones, such as early morning, lunch and evening, and adjust based on what you see.

Questions

How many times should I post?

Pick the number you can keep up. Steady beats frequent.

Do I need to post the same thing on Facebook and Instagram?

You can. Many small businesses post the same photo to both with a slightly different caption.

Keep your pages busy

See it with your own photos.

See how Postin works

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